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Black Friday: history, meaning and Guidi Calzature initiatives
Black Friday has now become a fixed date in Italy, a time of year eagerly awaited by those who love smart shopping, taking advantage of special offers, and maybe getting a head start on Christmas gifts. For Guidi Calzature, this period has also become an opportunity to offer value to customers, both online and in physical stores. But where does this tradition really come from? And why has it become so popular?
The origins of Black Friday: where does it really come from?
Black Friday has its roots in the United States, where the last Friday of November (the day after Thanksgiving) has for decades been considered the start of the holiday shopping season.
The first time the term "Black Friday" was used dates back to the 1950s in the U.S., when the Philadelphia police used it to describe the heavy traffic and crowded streets that characterized that post-holiday Friday.
Later, in the 1980s, the term took on a more positive meaning, related to shops moving from "red" – indicating loss – to "black", symbolizing profits thanks to the surge in sales. From there, the name "Black Friday" became a true brand.
The global spread of Black Friday
With the expansion of American e-commerce, the Black Friday tradition has spread worldwide.
Among the first to bring this event overseas were major marketplaces and international brands, promoting the day as an unmissable shopping moment. In Italy, Black Friday has become part of consumer habits especially over the last decade, thanks to the growth of online sales and the increasing demand for great deals.
Today it is a highly anticipated event, with millions of people taking advantage of promotions to buy long-desired products or to prepare for the holiday season.
Black Friday at Guidi Calzature: what it represents
For Guidi Calzature, Black Friday is more than just a day of discounts: it is a moment to thank customers, offering them the opportunity to purchase high-quality footwear with exclusive advantages.
Focus remains on quality, artisanal care, and personalized advice, which characterize the brand's philosophy. Black Friday initiatives are designed to enhance this experience, both online and in physical stores.
Offers may include special promotions, benefits for newsletter subscribers, or limited-time initiatives during the Black Friday and Cyber Monday weekend. Whatever the form, the goal is to provide a concrete opportunity to discover or rediscover shoes designed to last over time.
Why Black Friday is so popular
The success of Black Friday depends on several factors:
Real convenience: many customers take advantage of promotions to invest in quality products.
Perfect timing: it occurs just before the holidays, when people start thinking about gifts.
The excitement of shopping: for many, it has become a tradition, a moment eagerly awaited each year.
Guidi Calzature interprets this day with the aim of offering not only discounts but also attentive service and a pleasant shopping experience, consistent with the values of our store.
Conclusion
Black Friday is a phenomenon that has crossed decades and continents, evolving from a chaotic post-holiday day to a symbol of shopping and great opportunities.
For Guidi Calzature, it represents an opportunity to put customers at the center and offer them a special moment during the year, always maintaining the high quality and care that distinguish every choice of the brand.
