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The Five Most Common Mistakes When Choosing Shoes (and How to Avoid Them)

Choosing the right shoes should be a pleasure. And yet, too often it turns into a race against time, an impulsive choice dictated by current fashion, or worse… a purchase that ends up forgotten in the closet.
At Guidi Calzature, for over 50 years in San Marino, we help men and women every day to find beautiful, comfortable, and long-lasting shoes.
Here’s a useful guide to avoid the 5 most common mistakes when buying shoes — and to choose consciously (without giving up on style).

1. Letting Yourself Be Guided Only by Aesthetics

Yes, we know: there are shoes that win you over at first sight. But what you love… doesn’t always work in real life.
A shoe that’s too stiff, with an unbalanced heel or an uncomfortable fit, no matter how charming, will end up becoming a small regret.
Our advice: look for a balance between design and comfort. In-store we help you find models that enhance your style without giving up on comfort.

2. Buying the Wrong Size (Thinking It Will Adapt)

The famous “they’ll break in over time”… is a myth to debunk. A shoe that’s too tight or too loose won’t magically turn into the perfect fit.
Always try both feet (which often aren’t the same!), walk, listen to your sensations. And if you’re buying online, rely on those who offer real assistance: we are always available for personalized fit advice.

3. Underestimating the Materials

Many stop at the brand name or external look, forgetting that it’s the materials and craftsmanship that determine how long a shoe lasts.
Leather, for example, can vary greatly in quality. The same goes for the sole, the interior, the stitching.
At Guidi, we select only brands we know thoroughly, focusing on Made in Italy and true artisanal quality, to offer you models that stand the test of time.

4. Not Considering the Occasion of Use

A shoe can be wonderful… but unsuitable for your lifestyle.
Did you buy elegant formal shoes and only wear them once? Or ultra-sporty sneakers but never use them for the office?
Before choosing, think about where you’ll wear them, how often, and with what outfits. We’ll guide you through versatile models designed to truly accompany you in daily life.

5. Buying Without Asking for Advice

Especially when buying online or in non-specialized stores, a key element can be missing: listening.
Sometimes just a small detail — an insole, a high instep, a particular gait — can completely change the fit.
In our San Marino store, our team is at your disposal to listen, advise, and guide you in your choice, like a true personal foot shopper.
And if you’re buying online? We respond with the same approach, by phone or message, so you’re never left alone.

Conclusion: Walk Better, Choose Better

Shoes aren’t just simple objects: they’re a part of you, they accompany your movements, they tell your lifestyle story.
That’s why choosing well makes all the difference.

At Guidi Calzature, you’ll find not only a selection of the best brands (from A.S. 98 to Voile Blanche, from Guess to Cesare Paciotti), but also experience, passion, and attentive service.